Independently managed and first-of-its-kind, the Ontario Chicken Innovation and Growth Program has millions of kilograms of chicken available to accelerate consumer-facing innovations using Ontario chicken.
It’s no secret that Ontario’s chicken industry has a history of innovation. Whether its offering greater access to locally grown chicken to address the growing need for locally grown food to introducing packaging and processing innovations to meet demand for more convenient meal options, our industry has adapted to the changing needs of consumers.
The results speak for themselves: Chicken is the most popular meat protein in Canada with 84% of Canadians purchasing fresh chicken on a regular basis according to a recent study by Chicken Farmers of Canada.
But, it is not enough. Consumer crave new products and more can be done to meet their needs.
Chicken Farmers of Ontario’s answer: Make a significant supply of chicken available to companies to accelerate consumer product innovation.
It’s a new approach to bring consumer chicken products to market.