Frequently Asked Questions

  1. What is the Ontario Chicken Innovation and Growth Program?

This is a first-of-its-kind program in the chicken industry that will make a significant supply of chicken available in 2019 to accelerate innovation, putting new chicken products on the plates of Canadian consumers.

In doing so, Chicken Farmers of Ontario is helping to meet consumer demand for new food products.

  1. Who is eligible?

Any company involved in the processing, marketing and sale of chicken products is encouraged to submit an application including primary and further processors as well as retailers, foodservice and restaurant companies working in collaboration with a primary processor as a co-applicant.

For example, in 2018, Grand River Foods and Maple Lodge Farms collaborated to create a first-of-its-kind frozen, smoked chicken product for a leading national food retailer.

  1. How and when do I apply?

The application period is now closed.

  1. Why must a processor be one of the applicants?

We know this industry is full of innovators – processors, further processors, foodservice companies, restauranteurs and retailers – the Program operates by directing additional supply of live birds –millions of kilograms in 2019 – to enable the innovation. As allocation is only made to primary processors, all applications must have a processing partner.

  1. What types of innovations/products are you looking for?

This Program is all about accelerating the development of new, innovative consumer chicken products. Therefore, we’re looking for products that have some track record – piloted or introduced to the market in the last 18 months for which you have at least six months of sales data.

In addition, the product must be the first-of-its-kind in Canada and use chicken grown and fully processed in Ontario.

  1. How will applicants be selected?

This is an independently managed program – applicants are evaluated by the Advisory Committee which considers the following factors:

  • Historical sales data – 60 points
  • Projected sales data – 15 points
  • Quality of the idea – 15 points
  • Economic value – 10 points

Applications must score at least 45 of 60 points in the historical sales data category and at least 70 points overall to be recommended for the Award.

Applications are scored on their own merits so multiple innovations may be recognized in 2019.

  1. How much additional allocation can an innovation receive?

Millions of kilograms are available in 2019. Include the volume required to enable their innovation in your application so the Advisory Committee can consider this information. Since each application is scored on its own merits, it is possible for multiple innovations to be recognized each year and the allocation made available will depend on the details provided by the applicants.

  1. What is the role of Chicken Farmers of Ontario (CFO) in this Program?

This Program is result of collaboration between CFO, processors and the Ontario government. CFO is responsible for setting the Program policy, reviewing the recommendations of the Advisory Committee, Program promotion and marketing to encourage applications and announce winners and the allocation of supply based on the Advisory Committee’s recommendations.

  1. When will the winning successful applicants be announced?

Successful applicants will be announced in early 2020.

If you still have questions, complete the Contact Us form. Please note that applications must be submitted via Deloitte, according to the process outlined in the application form.