The independent Advisory Committee of experts is responsible for overseeing the Program and assessing applications.

The Advisory Committee includes experts in the chicken industry, consumer packaged goods, business and marketing.

Together, they assess the eligible applications to identify the strongest innovations, considering historical sales data, projected sales data, quality of the idea and economic value. Visit Program Details for additional information. Applications are scored on their own merits so there is the opportunity for multiple innovations to be recognized.

Meet the Advisory Committee members

Hon. Douglas Cunningham


An experienced and highly respected mediator, litigator, Douglas spent 21 years as a judge of the Superior Court of Ontario before moving on to establish Cunningham Dispute Resolution Services Ltd, a mediation, arbitration and private consulting practice at Neeson Arbitration Chambers.

Paul Borg


Paul worked his entire career in the consumer packaged goods (CPG) industry, successfully managing and growing national brands in the meat processing and bakery industries. His past roles include senior positions with Exceldor Foods Ltd, P&H Foods and F. W. Fearman Company, where he was key in building and executing successful business plans. He is also the past-chairman of the Canadian Poultry and Egg Processors Council.

Steve Dowbiggin


Steve is an established supply chain and operations professional with more than 30 years of experience in the food processing industry and currently works as a private consultant. Prior to consulting, Steve held senior roles with Maple Leaf Foods, Heinz Canada and McCain Foods.

Mary Beth Williamson


Mary Beth Williams is a senior marketing executive and consultant with extensive CPG experience, most recently with Jamieson Labs where she was the Chief Marketing Officer. She has a strong track record of championing brands in established and emerging companies including Procter & Gamble, Pepsi and Maple Leaf Foods.