An independently managed, first-of-its-kind program to accelerate consumer-facing
innovation and stimulate growth
in the Ontario chicken industry.
From addressing the growing need for locally grown food, convenient meal options and heightened interest in healthy eating, our industry has adapted, giving Ontarians greater access to locally grown chicken, introducing packaging and processing innovations, and developing marketing programs highlighting chicken as a healthy protein source.
The results speak for themselves: Chicken is the most popular meat protein in Canada, with 84% of Canadians purchasing fresh chicken on a regular basis according to a recent study by Chicken Farmers of Canada.
Much of this success is the result of collaboration from farm to plate. Every dollar of chicken sales by Ontario chicken farmers and primary processors generates $3.25 billion in economic activity in towns and cities across our province.
It is in this spirit of innovation and collaboration that this Program was created – a new approach to bring consumer chicken products to market.