Frequently Asked Questions


  1. What is the Ontario Chicken Innovation and Growth Program?

The Ontario Chicken Innovation and Growth Program is a first-of-its-kind program in the chicken industry designed to accelerate innovation and put new chicken products on the plates of Ontario consumers.

This industry is full of innovators – processors, further processors, foodservice companies, restauranteurs and retailers – and we know that Canadians love chicken and crave new products. Through this program we want to encourage that innovative spirit and introduce consumers to even more new chicken products.

In doing so, we will continue to meet the ever-changing consumer demand.

  1. Who is eligible?

Any company involved in the processing, marketing and sale of chicken products is encouraged to submit an application. That means primary and further processors as well as retailers, foodservice and restaurant companies working in collaboration with a primary processor as a co-applicant.

  1. Why must a processor be one of the applicants?

While we know this industry is full of innovators – processors, further processors, foodservice companies, restauranteurs and retailers – the Program operates by directing additional supply of live birds to enable the innovation. As allocation is only made to primary processors, all applications must have a processing partner.

  1. What types of innovations/products are you looking for?

This Program is all about accelerating innovative products that meet consumer needs. Therefore, we’re looking for products that have some track record – a product that has been piloted or introduced to the market in the last 18 months for which you have at least six months of sales data to include in the application. This information will be used to assess the innovation.

In addition, the product must be consumer facing, be the first-of-its-kind in Canada, and use chicken grown and fully processed in Ontario.

  1. How will applicants be selected?

This is an independently managed program – applicants will be evaluated by the Advisory Committee of experts. The Advisory Committee will consider the following factors:

  • Historical sales data – 60 points
  • Projected sales data – 15 points
  • Quality of the idea – 15 points
  • Economic value – 10 points

Applications must score at least 45 of 60 points in the historical sales data category and at least 70 points overall to be recommended for the award.

And, because applications are scored on their own merits, multiple innovations may be recognized.

  1. How much additional allocation can an innovation receive?

In the application, companies must include the requested volume required to enable their innovation so that the Advisory Committee can consider this when they review the application. Applications are scored on their own merits so it is possible for multiple innovations to be recognized and the allocation made available will depend on the details provided by the applicant.

  1. What is the role of Chicken Farmers of Ontario (CFO) in this Program?

This Program is result of collaboration between CFO, processors and the Ontario government. CFO is responsible for setting the Program policy, reviewing the recommendations of the independent Advisory Committee, supporting the promotion and marketing of the program to encourage applications and announce winners and for allocating additional supply of live birds based on the Advisory Committee’s recommendations.

  1. When will the winning successful applicants be announced?

The application deadline is July 13. Successful applicants will be announced in in the fourth quarter of 2018.

  1. Where can I get more information?

Check our website www.chickeninnovation.ca for an application form and additional details. If you still have questions, complete the Contact Us form. Please note that applications must be submitted via Deloitte, according to the process outlined in the application form.