The independent Advisory Committee of experts is responsible for overseeing the Program and assessing applications.
The Advisory Committee includes experts in the chicken industry, consumer packaged goods, business and marketing.
Together, they will assess the eligible applications to identify the strongest innovations, considering historical sales data, projected sales data, quality of the idea and economic value. Visit Program Details for additional information. Applications will be scored on their own merits so there is the opportunity for multiple innovations to be recognized.